Truly Ethnic, Truly Koraah
Truly Ethnic, Truly Koraah
Koraah is India’s leading online ethnicwear fashion house, staying true to the meaning of its name — ‘Too Good’. Each curated collection reflects timeless craftsmanship, contemporary elegance, and a celebration of culture in every thread.
Founded in 2017, Koraah has earned a distinguished name in the ethnicwear industry, emerging as one of India’s most trusted ethnic fashion brands. Rooted in indigenous fashion traditions, time-honored techniques, and rich cultural heritage, every Koraah design strikes the perfect balance between ethnic sensibilities and contemporary aesthetics.
Name
When deciding on the name, our founders explored various native words deeply rooted in Indian heritage. After days of thoughtful research, the word Koraah, meaning "too good," resonated perfectly. It embodies our philosophy: "Feel Good With Us," and its uniqueness has helped us create strong recall among our customers.
ColourOur primary brand colour, Pink, is inspired by the warm terracotta hues found in traditional Indian architecture. Complemented by Gold, the palette honors the rich royal heritage and timeless elegance prevalent in Indian culture.
Our Design Ethos
When it comes to design muse, Surat's vivid cultural and architectural heritage has been our forever inspiration. Design processes and techniques involve thorough exploration and experimentation of traditional and modern technology to find a sweet equilibrium between the past, present and future. To achieve this, we continuously interpret and adapt the traditional textile crafts in a way that preserves the beauty of handmade fashion and makes our collections inherently sustainable.
